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MARKETER

Resume

Summary

Remote since 2011

Remote Marketing Manager & Designer & Content Developer

I am a Digital Marketing Expert focused on international IT projects. I mostly help with marketing strategy development and implementation from scratch. I also consult and develop digital footprint strategy, strategy optimization, SERM, SMM, SEO and Content strategies. My approach is integrated marketing tailored to current and long-term business tasks and goals. I do design and develop content myself too. 

Industries

IT

FinTech

Crypto

Blockchain

Education

EdTech

SaaS

Stack

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telegram.png
twitter.png
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youtube.png
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figma.png
Canva-Logo.png
Tilda_Logo.png
wix.png
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illustrator.png
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shopify.png
imovie.png
google.png
google-drive.png
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yandex.png
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jira.png
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asana-logo.png
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Languages

Russian (native)

English (fluent)

French (basic)

Arabic (basic)

Experience

2022 - Present

Marketing Manager

& Designer

USA, Remote

  • strategy, planning and oversight of CRM-based marketing campaigns including database management, email campaigns, and website management;

  • developing, implementing, refining and analyzing multi-faceted, results-driven programs to generate marketing qualified leads for the sales team;

  • social media marketing & content development;

  • landing pages, onepagers, images, illustrations, presentations designs and development, etc.

2021 - 2022

Marketing Team Lead

Belorussia, Remote

  • marketing strategies development and implementation depending on client’s goals (increase in sales, leads, users, conversions, etc.);

  • remote marketing team coordination;

  • marketing budget coordination;

  • adverting and PR-companies control;

  • market analysis;

  • marketing analytics and reports.

2021 - 2022

Marketing Manager

Saint-Petersburg, Russia, Remote

  • marketing strategy analysis & optimization;

  • website renovation;

  • social media marketing strategy; development and implementation;

  • outsource advertising companies management;

  • company’s marketing budget development and allocation;

  • developing multi-faceted, results-driven programs to generate marketing qualified leads for the sales team, etc.

2021

Marketing Manager

USA, Remote

  • marketing strategy analysis & optimization;

  • website optimization; 

  • project landing page design & development;

  • content development;

  • PR and SEO;

  • marketing campaign development, launch and testing;

  • plans and reports;

  • business development roadmap, etc.

2020 - 2021

Marketing Manager

USA, Remote

  • marketing strategy analysis & optimization;

  • branded materials development; 

  • branded illustrations development;

  • website rebranding;

  • content development;

  • partner management;

  • PR;

  • events management;

  • business development ideas, etc.

2019 - 2020

Director of Marketing

and Sales

Saint-Petersburg, Russia

  • marketing strategy analysis, systematization and optimization;

  • team management; 

  • outsource advertising companies management;

  • rebranding & website renovation;

  • company’s marketing budget development and allocation;

  • company representation at industry events;

  • business processes optimization.

2017 - 2019

ICO Marketing Advisor & Manager

ICOBOX, List Your ICO

Worldwide, Remote

Founder of 'List Your ICO' project

  • social media channels creations and management;

  • content creation;

  • competitors analysis;

  • ICO project listing (on free resources);

  • press-release distribution and creation;

  • white paper design and creation;

  • industry events table creation;

  • English to Russian and back translation;

  • community management and support (Telegram, forums, Facebook, Crisp, Twitter, Youtube, Slack, Reddit, Vkontakte, LinkedIn, onsite software - ENG+Ru);

  • marketing advising, etc.

2014 - 2016

Digital Marketing Manager, Support Engineer

Worldwide, Remote

  • Digital Strategy development & implementation;

  • SMM from scratch (Facebook, Vkontakte, Twitter) including content creation;

  • marketing analysis;

  • user FAQ and tutorials development;

  • users' support, etc.

2016

Project Manager

Worldwide, Remote

Drawberry project development and promotion:

  • Digital Strategy development & implementation;

  • SMM (Facebook, Youtube, Instagram, Pinterest, Twitter, LinkedIn);

  • social media content creation;

  • PR;

  • users segmentation;

  • artists search (over 200 artists have registered on the website for half a year);

  • website development and analytics;

  • remote team management (designer, copywriter, and developer);

  • new web pages mockups;

  • user FAQ and tutorials development;

  • AdWords campaign development, etc.

2014 - 2016

Media Manager

Saint-Petersburg, Russia

  • SMM;

  • website SEO-optimization;

  • PPC advertising;

  • corporate blogging;

  • digital analytics

Freelance

2011 - Present

Freelance Marketing Manager & Designer

Worldwide, Remote

  • marketing strategy development and implementation;

  • competitors and market analysis;

  • social media analysis;

  • website audit and development consulting

  • social media marketing and branding (Vkontakte, Facebook, Instagram, Youtube, LinkedIn, Twitter, Medium, Quora, Reddit, Pinterest); 

  • customer support management;

  • website and landing page development (on Taplink, WIX, Tilda, Wordpress);

  • pitch deck development;

  • PR;

  • Ad campaigns development, launch and analysis;

  • content plan and content development and posting, etc.

SUMMARY
STACK
EXPERIENCE
FREELANCE

Education

2012 - 2014

Rennes, France

Master's degree

International Communication and Digital Marketing

2010 - 2015

Moscow, Russia

Bachelor degree

Advertising & Public Relations, Journalism

2007 - 2010

Murmansk, Russia

Bachelor degree

Teacher of English and French languages

EDUCATION

Professional skillset

Entrepreneurial Mindset

Go-to-Market Planning

Out-of-the-box thinking mind

Digital Analytics

Content development

Design

Remote team management

Marketing Research & Development

Social media marketing

Ad management

SKILLSET

© 2021 by Tasha Sokolova.
Proudly created with love to design and care for the user

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Call

+7 965 001 40 09

Message

  • telegram
  • whatsapp
  • viber (1)

Follow

  • VALOKOSO on Linkedin
  • VALOKOSO on Instagram
  • VALOKOSO on Youtube
  • VALOKOSO on Medium
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