Hotel Digital Marketing
(1 month, 48 аc.h.)

The course is a practical manual for a starting Internet marketing specialist. After completion of this course, you will study business metrics, how to analyse a brand, company, competitors and trends, comprise a market map, learn about all effective ways of promotion of hotel or restaurant services in Internet. The course is built in the way that you will create different Internet products, collect statistical data, analyse different promotion channels, launch advertising campaigns in each study unit.  Final project will be based on real practical work in a hotel or restaurant marketing department.